News that one of Africa’s biggest airlines Kenya Airways had made a spectacular KSh.25.7 billion loss shocked the country with many demanding an explanation into what exactly led to the airline’s decline. A senate select committee tasked into looking into the matter has revealed that poor management dovetailed by operational incompetencies and failure to keep up with competition were the main reasons that KQ sunk. The airline up to this point has been surviving on gargantuan debts as strategic errors led to the company’s brush with collapse.
The committee chairman Prof. Anyan’g Nyong’o shed some light on the deliberations they had with KQ management saying that poor investment decisions, ridiculously expensive and non-competitive ticketing and a failure to explore further African routes were a catalyst for the airliner’s steep fall from grace. Frequent strikes by workers as has been highlighted in the past, bred a hostile working environment which made for poor customer relations. The flight had started losing out on passengers because of poor ticketing policies and constant flight cancellations on the verge of its historic loss. The government is considering a massive bailout of the company with some reports speculating a figure to the tune of KSH 60 billion.
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